A prominent figure in the event scene, known for his work as a promoter, booker, and event manager. He has worked on numerous events, ranging from intimate gatherings to large-scale festivals. His expertise in event management and promotion has earned him a well respected reputation. Aside from his work in the event scene, Sham.m.an is also a talented DJ, with a deep sound that ranges from electronica downtempo to uplifting melodic house. His music is unique in that it incorporates elements of his original roots from the Levant region, resulting in an oriental fusion that is both fresh and exciting. Sham.m.an's music has a way of filling any room with a pure form of joyful state of mind, as his infectious beats and uplifting melodies have a way of uplifting and energising his listeners. His ability to blend traditional sounds with modern electronic beats has earned him a loyal fan base. Together with DARNO he formed the musical duo known as Beard2Beard.